Tag: SEO

SEO is an integral part of your search marketing campaigns. Auditing your site for SEO can be time-consuming and complicated. This is why you need the best SEO audit tool at your disposal. These tools help you to identify problem areas on your website much faster. Here are some of the best SEO auditing tools available today.

1.      MySiteAuditor

 MySiteAuditor

With this tool, you can get free SEO reports or white-label SEO reports. You can also integrate it on your website to help generate more leads.  The tool audits landing pages and web pages for your target keywords and gives feedback on what needs to be changed. MySiteAudotor has a free 10-day trial version available.

2.      Seomator

Seomator

The first impression you’ll get from this tool will be underwhelming. But you’re bound to change your mind after trying the free version. Seomator crawls your website and provides a detailed report that includes internal links, on-page SEO, HTML tags, structured data, mobile usability, text statistics, page speed, off-page SEO, site structure, organic search, and backlinks. The report contains the problems, solutions, scores and recommended fixes and you can download in PDF format.  The tool has a limit of 1000 pages per website. They have a 7-day unlimited trial version.

3.      SE Ranking

SE Ranking

When you run this tool, you get a detailed list of errors on your website and the corresponding tasks required to fix them. You also get tips on how to improve your website so that it performs better on the SERPs. You can audit up to 5000 pages every month with a premium account. You’re restricted to 1000 pages per month when you use the free plan. You can also use the tool to monitor your backlink profile. The tool also comes with a social media management module that helps you manage your social media pages. You can schedule and auto-post content including images, tags, links, and news. SE Ranking comes with an interactive and easy to use demo to help you get started. This is probably the best SEO audit tool you can get for free.

4.      WooRank

WooRank

WooRank allows you to audit and keep tabs on the recommendations given for your main web pages. You can export the results of the audit as presentation slides. While there is a 14-day free trial, you will have to purchase a premium plan to generate a large number of reports.  WooRank is a handy tool for small business owners. Note that you will need to provide your credit card information to start using the service.

5.      Marketing Grader

Marketing Grader

You can use Marketing Grader to grade your websites based on mobile readiness, performance, security, and SEO. Also known as Website Grader, the tool is a product of HubSpot Inc. It is easy to use and helps scan your website, blog, social media, and mobile website. You get very detailed reports pinpointing problem areas and how to fix them. You can get a free trial for 30 days.

The best SEO audit tool is the one that works best for you as there’s not much between the above 5 tools.

 

 

Wondering how to market your business online?

The internet has changed the way we do business and made the world a more accessible place. You can buy and sell goods and services around the globe with very little investment. That being the case, competition for customers has never been stiffer since anyone can set up a website and start selling. The key to being successful online is getting your marketing right. Here are some timely tips on how to marketing your business online.

1.     Create and Optimize Your Website for Search Engines

Create and Optimize Your Website for Search Engines
Credit: Pixabay

The idea behind SEO is to write your website copy in a way makes it possible for it to rank highly on search engine results. If yours is a new business, your main objective is to ensure that your website has quality content and that it is optimized for on-page and off-page SEO. You need to focus on issues such as your page’s speed, quality of your content, the keywords you use, meta descriptions, mobile usability, and your backlink profile among other factors. If you are new to SEO, you can trust the SEO professionals at www.seotoronto.company to help.

2.     Blog Creation and Quality of Content

Blog Creation and Quality of Content
Credit: Pixabay

You can use a blog to drive traffic to your website. Blogging can also boost your rankings on the search engine result pages. You can use the blog to make your website more visible to search engines by using your target keywords and related phrases in the blog posts. Therefore, it is important for every business owner to learn how to start and run a blog to effectively market their products and services. While this is a long-term marketing strategy, it will eventually pay off.

3.     Use Facebook Ads to Promote Your Brand

Use Facebook Ads to Promote Your Brand
Credit: Pixabay

Facebook ads are great opportunities for your brand to reach the relevant audience. To be able to effectively use Facebook ads, you need to know who your target audience is. You can use options related to age, gender, marital status, interests, and geographic location to reach your audience. Ensure you use micro-spends to be able to know which squeeze page and ad copy received the best response from your target audience.

4.     Instagram for Business

 Instagram for Business
Credit: Pixabay

With more than 300 million monthly users, your business needs to find a way to interact with Instagram users on a business level. You can use influencers and power users to ensure that you are reaching as many people as possible. While this may come at a small cost, it gives you access to millions of people in your niche.

5.     Video Marketing

Video Marketing
Credit: Pixabay

You can create video tutorials on YouTube, which is an excellent online marketing resource. Concentrate on crafting helpful and interesting content to be able to attract as many people to your videos as possible. Concentrate on adding value as opposed to making a profit to be able to enjoy video marketing.

6.     Create a Branded Email Signature

Create a Branded Email Signature
Credit: Pixabay

Having a branded email signature is one of the most important tips on how to market your business online. Ensure that you use links on your signature as a way of passively promoting your business and leading email recipients back to your website.

Technological advancements happening around us are transforming our lifestyle significantly. The most influential impact of such progressions is seen on the internet and devices.

The way we used to search for info on the internet has undergone several tremendous changes in which the most attention worth is voice search. With the help of AI and machine learning, now we get better and real-time results from the internet. To help you understand it more, the www.seotoronto.company shares with you as to how AI and machine learning affects SEO and improves internet browsing experience.

1. Better Information

Better Information

With voice search, you save time and efforts both to get information from the internet in a jiffy. All you have to do is command the voice search to look up for any info on the website, and it will bring forth the best medium of exploring that information so that you can understand it better. For example, if you search for “how to make tea?”, Instead of displaying a written guide on making tea, it will show you a video on your search. The video will be a complete tutorial on how one can make tea. Isn’t this cool?

2. Real-Time Info

Real-Time Info

You must have observed that how the goals on the score display keep changing automatically during the game of football that you are enjoying on your TV. This update of goals is a real-time display of the scores. The same way, when some data is available already available on the internet, it gets updates the moment any changes are introduced to this info. This way, the visitors of the website get all the latest data on any topic.

3. Voice Search

voice-control

With voice search technology, it feels like one can talk to one’s digital devices. Just take your smartphone out of your pocket, ask it to search anything on the internet, and ta-da. It will display all the relevant information on the phone instantly. Moreover, the best form of exploring that info will come first such as any videos, pictures, or infographics. SEO experts will have to strategize their content accordingly so that it finds its way to voice search.

4. User Experience

App-Development

The internet users will bear the most significant impact of all this. They will be able to find the information they seek at the snap of their fingers just by commanding the voice search in their device. It will lead to less time in searching manually and no finger tapping on the display of the device at all.

5. Only Genuine Players

The biggest advantage of AI lies in the fact that it will help Google to bring up only genuine results. Google will be able to put aside the websites involved in unfair means to generate traffic and revenue.  Google will rule out the website that uses black hat SEO and other unethical means to improve the ranking of their website. With AI, internet users will have only genuine websites to explore unless they proceed to any random website willfully.

Although the above-shared knowledge takes you a step closer to using AI and machine learning for your website, the related platform offered by Google will also help you tremendously to gain business from these technologies. Using the tips and tricks here, you will be able to make the most of your time with voice search.