Blogs started out as online diaries where people could share their thoughts and experiences with the world. While personal blogging is still a thing, the modern-day blogging has become more professional. It is one of the most popular online marketing channels that is used to attract and educate existing and potential clients. While it takes a lot of work to get a start and maintain a successful blog, the pay off is worth every penny. Below are some of the benefits of blogging for small business.
1. Boost Search Rankings
Posting industry-related content on your blog on a regular basis can help improve the ranking of your business on search engines. This works well if you focus on writing informative pieces rather than promotional ones. Make sure to include a set of keywords that are relevant to your niche. If the quality of your content is good and your posts are engaging, then visitors will stay longer on your site and this can also help boost your search rankings.
Posting informative blog posts will not only keep visitors on your website for longer and lower bounce rates but will also be a source of valuable information for your customers. A blog is a great way to build trust and increase conversion rates. This is because reading your blog is akin to creating rapport with them. They’ll be more willing to buy from someone they’re familiar with when the time comes.
3. Establish You as an Authority
This is one of the key benefits of blogging for small business. If you’re an expert in your field, then having a blog helps you build your profile as a thought leader. You can share all the knowledge you’ve gathered over the years to help boost your credibility and open up a ton of opportunities for you. This can help grow your business in leaps and bounds. To be a thought leader, you have to avoid posting generic pieces and instead focus on in-depth thought-provoking pieces that add value. You can do this by adding a new angle to old subjects
4. Explain Your Services and Products
You don’t have to stick to general industry information when posting to your blog. You can also use it to explain what you offer and how it benefits the end user. Do not make the mistake of ditching other pages such as services and products page for your blog. Instead, use them to compliment each other. For example, you can explain a product or service in more detail on your blog. Providing valuable information about your offering helps keep your products top of mind for when the prospect is ready to buy.
5. Offer 24/7 Customer Support
Small businesses find it hard setting up and paying for a 24/7 customer service line due to resource constraints. A blog can help solve this problem if you include support-oriented posts where you answer the most frequently asked questions. Post troubleshooting tips, instruction tutorials, and how-tos. This will not only impress your customer but will also lighten the load for your customer support team since they’ll only be dealing with the most pressing issues. This is one of the benefits of blogging for small business.