Author: Jackie S

SEO is an integral part of your search marketing campaigns. Auditing your site for SEO can be time-consuming and complicated. This is why you need the best SEO audit tool at your disposal. These tools help you to identify problem areas on your website much faster. Here are some of the best SEO auditing tools available today.

1.      MySiteAuditor

 MySiteAuditor

With this tool, you can get free SEO reports or white-label SEO reports. You can also integrate it on your website to help generate more leads.  The tool audits landing pages and web pages for your target keywords and gives feedback on what needs to be changed. MySiteAudotor has a free 10-day trial version available.

2.      Seomator

Seomator

The first impression you’ll get from this tool will be underwhelming. But you’re bound to change your mind after trying the free version. Seomator crawls your website and provides a detailed report that includes internal links, on-page SEO, HTML tags, structured data, mobile usability, text statistics, page speed, off-page SEO, site structure, organic search, and backlinks. The report contains the problems, solutions, scores and recommended fixes and you can download in PDF format.  The tool has a limit of 1000 pages per website. They have a 7-day unlimited trial version.

3.      SE Ranking

SE Ranking

When you run this tool, you get a detailed list of errors on your website and the corresponding tasks required to fix them. You also get tips on how to improve your website so that it performs better on the SERPs. You can audit up to 5000 pages every month with a premium account. You’re restricted to 1000 pages per month when you use the free plan. You can also use the tool to monitor your backlink profile. The tool also comes with a social media management module that helps you manage your social media pages. You can schedule and auto-post content including images, tags, links, and news. SE Ranking comes with an interactive and easy to use demo to help you get started. This is probably the best SEO audit tool you can get for free.

4.      WooRank

WooRank

WooRank allows you to audit and keep tabs on the recommendations given for your main web pages. You can export the results of the audit as presentation slides. While there is a 14-day free trial, you will have to purchase a premium plan to generate a large number of reports.  WooRank is a handy tool for small business owners. Note that you will need to provide your credit card information to start using the service.

5.      Marketing Grader

Marketing Grader

You can use Marketing Grader to grade your websites based on mobile readiness, performance, security, and SEO. Also known as Website Grader, the tool is a product of HubSpot Inc. It is easy to use and helps scan your website, blog, social media, and mobile website. You get very detailed reports pinpointing problem areas and how to fix them. You can get a free trial for 30 days.

The best SEO audit tool is the one that works best for you as there’s not much between the above 5 tools.

 

 

Wondering how to market your business online?

The internet has changed the way we do business and made the world a more accessible place. You can buy and sell goods and services around the globe with very little investment. That being the case, competition for customers has never been stiffer since anyone can set up a website and start selling. The key to being successful online is getting your marketing right. Here are some timely tips on how to marketing your business online.

1.     Create and Optimize Your Website for Search Engines

Create and Optimize Your Website for Search Engines
Credit: Pixabay

The idea behind SEO is to write your website copy in a way makes it possible for it to rank highly on search engine results. If yours is a new business, your main objective is to ensure that your website has quality content and that it is optimized for on-page and off-page SEO. You need to focus on issues such as your page’s speed, quality of your content, the keywords you use, meta descriptions, mobile usability, and your backlink profile among other factors. If you are new to SEO, you can trust the SEO professionals at www.seotoronto.company to help.

2.     Blog Creation and Quality of Content

Blog Creation and Quality of Content
Credit: Pixabay

You can use a blog to drive traffic to your website. Blogging can also boost your rankings on the search engine result pages. You can use the blog to make your website more visible to search engines by using your target keywords and related phrases in the blog posts. Therefore, it is important for every business owner to learn how to start and run a blog to effectively market their products and services. While this is a long-term marketing strategy, it will eventually pay off.

3.     Use Facebook Ads to Promote Your Brand

Use Facebook Ads to Promote Your Brand
Credit: Pixabay

Facebook ads are great opportunities for your brand to reach the relevant audience. To be able to effectively use Facebook ads, you need to know who your target audience is. You can use options related to age, gender, marital status, interests, and geographic location to reach your audience. Ensure you use micro-spends to be able to know which squeeze page and ad copy received the best response from your target audience.

4.     Instagram for Business

 Instagram for Business
Credit: Pixabay

With more than 300 million monthly users, your business needs to find a way to interact with Instagram users on a business level. You can use influencers and power users to ensure that you are reaching as many people as possible. While this may come at a small cost, it gives you access to millions of people in your niche.

5.     Video Marketing

Video Marketing
Credit: Pixabay

You can create video tutorials on YouTube, which is an excellent online marketing resource. Concentrate on crafting helpful and interesting content to be able to attract as many people to your videos as possible. Concentrate on adding value as opposed to making a profit to be able to enjoy video marketing.

6.     Create a Branded Email Signature

Create a Branded Email Signature
Credit: Pixabay

Having a branded email signature is one of the most important tips on how to market your business online. Ensure that you use links on your signature as a way of passively promoting your business and leading email recipients back to your website.

Blogs started out as online diaries where people could share their thoughts and experiences with the world. While personal blogging is still a thing, the modern-day blogging has become more professional. It is one of the most popular online marketing channels that is used to attract and educate existing and potential clients.   While it takes a lot of work to get a start and maintain a successful blog, the pay off is worth every penny. Below are some of the benefits of blogging for small business.

1.      Boost Search Rankings

Boost Search Rankings
Credit: Pixabay

Posting industry-related content on your blog on a regular basis can help improve the ranking of your business on search engines. This works well if you focus on writing informative pieces rather than promotional ones. Make sure to include a set of keywords that are relevant to your niche. If the quality of your content is good and your posts are engaging, then visitors will stay longer on your site and this can also help boost your search rankings.

2.      Educate

Educate
Credit: Pixabay

Posting informative blog posts will not only keep visitors on your website for longer and lower bounce rates but will also be a source of valuable information for your customers. A blog is a great way to build trust and increase conversion rates.  This is because reading your blog is akin to creating rapport with them. They’ll be more willing to buy from someone they’re familiar with when the time comes.

3.      Establish You as an Authority

Establish You as an Authority
Credit: Pixabay

This is one of the key benefits of blogging for small business. If you’re an expert in your field, then having a blog helps you build your profile as a thought leader. You can share all the knowledge you’ve gathered over the years to help boost your credibility and open up a ton of opportunities for you. This can help grow your business in leaps and bounds. To be a thought leader, you have to avoid posting generic pieces and instead focus on in-depth thought-provoking pieces that add value. You can do this by adding a new angle to old subjects

4.      Explain Your Services and Products

Explain Your Services and Products
Credit: Pixabay

You don’t have to stick to general industry information when posting to your blog. You can also use it to explain what you offer and how it benefits the end user. Do not make the mistake of ditching other pages such as services and products page for your blog. Instead, use them to compliment each other. For example, you can explain a product or service in more detail on your blog. Providing valuable information about your offering helps keep your products top of mind for when the prospect is ready to buy.

5.      Offer 24/7 Customer Support

Offer 24/7 Customer Support
Credit: Pixabay

Small businesses find it hard setting up and paying for a 24/7 customer service line due to resource constraints. A blog can help solve this problem if you include support-oriented posts where you answer the most frequently asked questions. Post troubleshooting tips, instruction tutorials, and how-tos. This will not only impress your customer but will also lighten the load for your customer support team since they’ll only be dealing with the most pressing issues. This is one of the benefits of blogging for small business.

At the end of each year, it is important for small businesses to look back and assess which strategies worked for the benefit of the business and which ones did not. They need to find ways to adjust some of the strategies to support their business come the next year. With the end of 2018 upon us, it is important to start planning for your business success in 2019 ahead of time. Here are some small business tips for success.

1.      Adjusting to The Loss of Google+

Adjusting to The Loss of Google+
Credit: Pixabay

If you are a keen online marketer, you already know that Google will be shutting down Google+ in 2019. The loss of this platform may impact a few marketing factors for your small business. Therefore, adjust your SEO marketing strategy to compensate for the loss of Google+ in 2019.

2.      Take Note of Upcoming Marketing Trends for Content

Credit: Pixabay

If you want to continue succeeding online through content marketing, you need to be aware of the latest developments in content marketing. Learn about the trends affecting your small business and your consumers too. Adjust your small business strategies to make the most of these changes.

3.      Advance Your Content Marketing Strategy with Voice-Active Technology

Credit: Pixabay

Voice-activated tech such as voice assistants are changing how people interact with content online. Make sure your content is in line with these voice-active technology advancements.

4.      Use Podcast Automation

Credit: Pixabay

If you find the process of podcasting daunting, you can always use automation. This way, you are sure that your podcasts reach your target audience faster in 2019.

5.      Measuring the Effectiveness of Facebook Ads

Credit: Pixabay

One of the most important small business tips for success is measuring the impact your social presence had on your clients and what benefits it brings to your business. Facebook has a tool that allows you to measure the impact of your advertising campaigns. By keeping track of this data, you stand the chance to achieve a greater ROI in 2019.

6.      Finding the Best Franchising Opportunity Online

Credit: Pixabay

If you are considering buying into a franchise in 2019, there are a ton of options available. It can be overwhelming choosing one that works for you. For this reason, you should do a lot of research before settling on a franchising business. Visit franchising websites online to get as much information as you can on the various options available. This way, you stand to make the best choice for your small business in 2019.

7.      Consider Going for Serviced Offices or Co-Working Spaces

Credit: Pixabay

Working remotely has become very common today. In 2019, instead of spending a fortune on your own working space for small business, people are considering renting out co-working spaces or serviced office spaces. You can have a piece of the pie by investing in this line of business in 2019.

8.      Advance Your Small Business Technology

Credit: Pixabay

If you run a retail business, it is important to adjust the way you do your retail business by applying the use of the latest retail technology for your small business. There has been a lot said about the ‘death of retail’ and thus the only way to remain relevant in 2019 is keeping up with the trend.

You’re finally done with your move. You have unpacked everything and settled into your new home and the movers have left. So, what exactly as you supposed to do with the moving boxes? A garage full of unpacked boxes is not what you’d envisioned for your new home. You need a way to get rid of all this clutter. Here’s a guide on how to get rid of boxes after moving.

1.      Donate Your Boxes After You Move

Donate Your Boxes After You Move
Credit: Pixabay

Boxes are increasingly getting harder to find due to the upsurge of green initiatives today. However, they are still useful. Churches, charities, libraries, and thrift stores are some of the places where you can donate your moving boxes.  They will come in handy as they’ll be used to transport stuff from one place to another.

2.      Recycling

Recycling
Credit: Pixabay

You should consider recycling the boxes. It will help you get rid of the clutter in your home and is an environmentally friendly way to go about it. You can search for “recycle moving boxes near me” on your favorite search engine to get recyclers in your area. Make sure to confirm that they can take all your cartons at one go. Also, find out whether they’ll be able to pick them up or you’ll have to drop them off.

3.      Sell

Sell
Credit: Pixabay

You can actually sell used moving boxes and make some money instead of letting them sit idle in storage. Boxes are a hot product and you’re bound to find people in your city or neighborhood that are moving and looking for boxes. You can post your boxes on sites like Craigslist or Kijiji.

4.      Use the Boxes for Storage

Use the Boxes for Storage
Credit: Pixabay

Do you have things that need to be put in storage? Chances are that you do. You can use the moving boxes to store these items in your garage, basement, or even a storage facility. Boxes help keep things organized and easier to manage. By doing this, you will also have a chance to use the boxes for a future move should the need arise. This is how to get rid of boxes after moving.

5.      Have Fun with The Boxes

Have Fun with The Boxes
Credit: Pixabay

If you have kids, then cardboard boxes can be tons of fun. Once all the hard work of unpacking and putting things in their place is done, you can use the cardboard boxes to make a castle, an airplane, and other stuff with your kids. This will help keep them occupied and get their creative juices flowing.

6.      Create an Emergency Kit

Create an Emergency Kit
Credit: Pixabay

You can use some of the boxes as emergency kits. The kits can contain a flashlight, blankets, water, food, and any other relevant items. You can use the smaller boxes for an emergency kit for your car while the larger ones can be used for the home.

7.      Use the Boxes Around the House

use the boxes around the house
Credit: Pixabay

Doing some renovations in your home? Cardboard boxes can come in handy since you can use them to create a convenient place to put all your painting gear. This will ensure the floor stays paint free. You can also use carton boxes to keep your garage floor clean when your vehicle has a leak.

I just lost my car keys. What to do? This is a tricky scenario many people find themselves in from time to time. It can get particularly tricky if you’d traveled and can’t leave your car parked in a lot and go home. It is important to prepare yourself in advance for such scenarios. One way to prepare for this is by cutting a spare key and keeping it safe. If you find yourself in a situation where your car key is lost and can’t access the spare, or you do not have a spare, there are certain steps you can take to remedy the situation. Here is what to do.

1.      Search the Immediate Area Again

Credit: Pixabay

It is important to remain calm after you realize that you have lost your car keys. Being calm allows you to comb through the area where you might have lost them more meticulously. Assess the surroundings and try to retrace your steps. You may just have left them lying on a desk or dropped them as you walked around. Try to think of the last time you had the keys with you and where exactly you were. Could you have left them in the bathroom?

2.      Check Inside the Car

Credit: Pixabay

If you still can’t find the key, check the inside of the car. There are numerous cases reported every day concerning car lockout and you may be in a similar situation. If you are exiting your car in a hurry, it is possible to forget to remove the key from the car. If your key is in the car, you simply need to get in touch with the best locksmith services in your area to have the key retrieved.

3.      Gather Your Vehicle Information

Credit: Pixabay

For a dealership or a locksmith to be able to help with a lost car key situation, they will need the details of your vehicle. This information makes it possible for them to get the right key for your car. Also, it helps the locksmith in deciding what tools to bring to the site if they need to break into your car to retrieve your key.

4.      Call A Locksmith

Credit: Pixabay

Once you have all the relevant details about your car, you need to get in touch with a locksmith. A professional locksmith company will have the required skills and tools to help in either retrieving the key from inside the car or cutting a new key for your car. Make sure to get a reasonably priced locksmith owing to the fact that this is an unplanned expense. Calling a locksmith is especially ideal if you have an old car.

5.      Consider Reliability and Cost When Getting a Car Keys Copy

Credit: Pixabay

If you lock yourself out of your car, it is very possible for you to do things in a panic without considering the cost and reliability of the car locksmith services. Even in such a situation, it is important to think logically. Ensure you get a key done to last as opposed to having it done to serve the current situation. Also, get a spare key done and keep it within reach in case you get yourself into this sticky situation again.